Market segmentation is the technique used to enable a business to better target it products at the right customers pantaloons, carrefour. Market segmentation is a marketing term referring to the aggregating of prospective buyers into groups, or segments, that have common needs and respond similarly to a marketing action. There are ways to target a specific market for your product or service demographic segmentation is one of the ways to target a specific group of.
Market segmentation geographic segmentation geographic segmentation is collecting and analyzing information according to the physical location of the customers or other data source. This market segmentation example looks at a segmentation approach for grocery buyers and shoppers in order to better understand how to structure the marketing mix for the retailer.
Our focus today is on carrefour china market entry strategy carrefour has met multitude of challenge in china to can benefit of its huge potential. Market segmentation splits up a market into different types (segments) to enable a business to better target its products to the relevant customers.
An introduction to market segmentation in consumer and industrial markets. Introduction the last four decades has seen the french group carrefour sa become europe’s largest and the world’s second-largest retailer th. Carrefours retail marketing promotional strategy marketing essay carrefour's retail marketing it enables carrefour in performing effective segmentation.